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The business case for CLM: insights from industry leaders
Arjen van Berkum |
August 22, 2024 |

 19,227 total views

The Business Case For CLM_ Insights From Industry Leaders

Contract Lifecycle Management (CLM) is increasingly recognized as a critical component for organizational success. By leveraging insights from industry experts such as Craig Conte on LinkedIn, Deloitte, PwC, Gartner, Forrester, EY, Accenture, Icertis, Sirion, Conga, Tim Cummins, Dominique Kindt from Birdseye, and the World Commerce & Contracting (WCCM), we can build a compelling business case for CLM.

1. Efficiency and Cost Savings

Craig Conte, a well-known figure in the contract management space, often emphasizes the efficiency gains and cost savings associated with CLM. In one of his LinkedIn posts, he mentioned:

“Implementing a robust CLM system can reduce contract cycle times by up to 50%, significantly cutting down on administrative costs and freeing up resources for strategic activities.                                                            (Source: Craig Conte on LinkedIn).

Deloitte also underscores the financial benefits of CLM in their reports. According to Deloitte:

“Organizations that implement CLM solutions can achieve up to 9% savings on annual costs through improved compliance and reduced risk of contract leakage.”
(Source: Deloitte CLM Insights).

PwC adds to this perspective by highlighting the operational efficiencies gained:

“CLM systems streamline contract management processes, reducing the time spent on administrative tasks by up to 30% and allowing legal teams to focus on higher-value activities.”
(Source: PwC CLM Benefits).

Forrester Research also highlights the cost-saving potential of CLM:

“Organizations can save up to 10% on contract value leakage by implementing an effective CLM system.”
(Source: Forrester CLM Benefits).

Dominique Kindt, a contract management expert from Birdseye, emphasizes:

“The automation capabilities of CLM systems significantly reduce the manual workload, allowing teams to focus on strategic tasks and driving down operational costs.”
(Source: Dominique Kindt on Birdseye).

Business Example: Coca-Cola

Coca-Cola implemented a CLM system to manage its complex network of bottling agreements and vendor contracts. The company reported a 20% reduction in contract cycle times and significant cost savings by automating contract workflows and improving compliance tracking.

2. Risk Management and Compliance

Effective risk management and compliance are other critical benefits of CLM. The World Commerce & Contracting (WCCM) highlights the importance of these aspects:

“A well-implemented CLM system ensures that all contractual obligations are met and compliance is maintained, thereby reducing the risk of legal disputes and financial penalties.”
(Source: WCCM CLM Benefits).

Deloitte further elaborates on this point:

“By providing a centralized repository for all contracts and automating compliance checks, CLM systems help organizations stay ahead of regulatory requirements and avoid costly fines.”
(Source: Deloitte CLM Insights).

Gartner also emphasizes the importance of compliance:

“CLM solutions enable organizations to enforce compliance with contractual terms and conditions, reducing the risk of non-compliance and associated penalties.”
(Source: Gartner CLM Insights).

Tim Cummins, President of World Commerce & Contracting, adds:

“Effective contract management is pivotal in mitigating risks and ensuring compliance, which in turn protects the organization from potential financial and reputational damage.”
(Source: Tim Cummins on WorldCC).

EY also highlights the importance of compliance:

“CLM systems help organizations maintain compliance with regulatory requirements and internal policies, reducing the risk of legal issues and financial penalties.”
(Source: EY CLM Insights).

Dominique Kindt from Birdseye mentions:

“Centralizing contract data and automating compliance checks with CLM systems helps organizations stay ahead of regulatory changes and avoid costly penalties.”
(Source: Dominique Kindt on Birdseye).

Business Example: Siemens

Siemens adopted a CLM solution to manage its global contracts, ensuring compliance with diverse regulatory requirements across different regions. The system helped Siemens reduce compliance risks and avoid potential fines, contributing to a more secure and efficient contract management process.

3. Enhanced Collaboration and Visibility

Craig Conte also emphasizes the collaborative benefits of CLM:

“CLM tools enhance transparency and collaboration across departments, ensuring that all stakeholders have real-time access to contract statuses and can contribute to contract management processes.”
(Source: Craig Conte on LinkedIn).

WCCM supports this view by stating:

“Improved visibility into contract data enables better decision-making and fosters a collaborative environment, leading to more effective contract negotiations and management.”
(Source: WCCM CLM Benefits).

PwC also highlights the collaborative advantages:

“CLM systems facilitate better communication and collaboration among legal, procurement, and business teams, ensuring that everyone is aligned and informed throughout the contract lifecycle.”
(Source: PwC CLM Benefits).

Accenture adds:

“By providing a single source of truth for contract data, CLM systems enable seamless collaboration across different functions and geographies.”
(Source: Accenture CLM Insights).

Dominique Kindt from Birdseye states:

“CLM systems break down silos and foster a collaborative environment where all stakeholders can access and manage contract information in real-time.”
(Source: Dominique Kindt on Birdseye).

Business Example: IBM

IBM implemented a CLM system to improve collaboration between its legal and procurement teams. The system provided a centralized platform for contract data, enabling real-time access and updates. This improved communication and collaboration, resulting in more efficient contract negotiations and management.

4. Strategic Value and Competitive Advantage

Finally, the strategic value of CLM cannot be overstated. According to Deloitte:

“CLM is not just a tool for managing contracts but a strategic asset that can drive competitive advantage by optimizing contract performance and uncovering new business opportunities.”
(Source: Deloitte CLM Insights).

Craig Conte also notes:

“Organizations that leverage CLM effectively can transform their contract management from a back-office function to a strategic enabler that drives business growth.”
(Source: Craig Conte on LinkedIn).

Gartner emphasizes the strategic importance:

“A robust CLM system can provide significant strategic value by improving contract visibility, enhancing decision-making, and driving better business outcomes.”
(Source: Gartner CLM Insights).

Tim Cummins adds:

“In today’s competitive landscape, the ability to manage contracts strategically is a key differentiator. CLM tools empower organizations to leverage their contracts for competitive advantage.”
(Source: Tim Cummins on WorldCC).

Icertis, a leading CLM provider, also emphasizes the strategic benefits:

“By digitizing and automating the entire contract lifecycle, organizations can unlock the full potential of their contracts, driving better business outcomes and achieving a competitive edge.”
(Source: Icertis CLM Benefits).

Sirion adds:

“Effective CLM can transform contract management into a strategic function that drives business value, mitigates risks, and enhances operational efficiency.”
(Source: Sirion CLM Insights).

Conga highlights the strategic importance as well:

“CLM solutions enable organizations to manage contracts more strategically, ensuring that they can capitalize on opportunities, mitigate risks, and drive business growth.”
(Source: Conga CLM Benefits).

Dominique Kindt from Birdseye emphasizes:

“Strategic contract management through CLM systems allows organizations to not only mitigate risks but also seize new opportunities and drive competitive advantage.”
(Source: Dominique Kindt on Birdseye).

Business Example: Microsoft

Microsoft uses a CLM system to manage its vast portfolio of contracts across different business units and geographies. The system has enabled Microsoft to optimize contract performance, identify new business opportunities, and maintain a competitive edge in the technology industry.

Emphasis on People, Process, and Technology

People:

Successful CLM implementation requires the right people with the necessary skills and expertise. Tim Cummins emphasizes:

“Investing in training and development for contract management professionals is essential to maximize the benefits of CLM systems.”
(Source: Tim Cummins on WorldCC).

Incorporating the CATS CM (Contract Administration and Tracking Scenarios) methodology, it is crucial to ensure that the team understands and follows best practices in contract management. This includes training on the CATS CM framework to ensure consistency and effectiveness in contract handling.

Dominique Kindt from Birdseye adds:

“Empowering your team with the right skills and knowledge, particularly through frameworks like CATS CM, ensures that they can effectively manage contracts and maximize the benefits of CLM systems.”
(Source: Dominique Kindt on Birdseye).

The Schiphol Annual Report highlights the importance of the CATS CM methodology:

“The CATS CM framework has been instrumental in standardizing our contract management processes, ensuring consistency and compliance across all departments.”
(Source: Schiphol Annual Repor).

Business Example: Pfizer

Pfizer invested in extensive training programs for its contract management team, focusing on the CATS CM methodology. This training ensured that the team was well-versed in best practices, leading to more efficient and compliant contract management processes.

Process:

Streamlining and standardizing contract management processes is crucial. Craig Conte notes:

“Aligning CLM systems with well-defined processes ensures consistency, reduces errors, and enhances overall efficiency.”
(Source: Craig Conte on LinkedIn).

The CATS CM methodology provides a structured framework for managing contracts, emphasizing the importance of clear, repeatable processes. By integrating CATS CM best practices, organizations can ensure that their contract management processes are efficient and compliant with industry standards.

Business Example: A Large Financial Institution

A large financial institution adopted the CATS CM methodology to standardize its contract management processes across its various departments and regions. This approach ensured consistency and compliance, reducing errors and improving overall efficiency in contract management.

Technology:

Leveraging advanced technology is key to unlocking the full potential of CLM. Gartner highlights:

“The integration of AI and machine learning in CLM systems can provide predictive insights and automate routine tasks, driving greater efficiency and value.”
(Source: Gartner CLM Insights).

Business Example: Amazon

Amazon implemented a CLM system with AI and machine learning capabilities to manage its extensive network of supplier contracts. The system provided predictive insights and automated routine tasks, significantly enhancing efficiency and driving value in contract management.

The Sales Side of CLM

CLM systems are not only crucial for managing internal processes but also have a significant impact on the sales side of the business. Here’s how:

Accelerated Sales Cycles: By automating contract creation, negotiation, and approval processes, CLM systems can significantly reduce the time it takes to close deals. This acceleration can lead to faster revenue recognition and improved cash flow.

Improved Customer Experience: CLM systems ensure that contracts are accurate and compliant, reducing the risk of errors that can delay sales or lead to disputes. This reliability enhances the customer experience, fostering trust and long-term relationships.

Data-Driven Insights: CLM systems provide valuable data on contract performance, helping sales teams identify trends and opportunities. These insights can inform sales strategies and drive better decision-making.

Enhanced Compliance and Risk Management: Sales contracts often involve complex terms and conditions. CLM systems ensure that these contracts comply with legal and regulatory requirements, reducing the risk of disputes and penalties.

Revenue Optimization: By managing renewals and amendments efficiently, CLM systems help organizations maximize their revenue potential. Automated reminders and workflows ensure that no opportunities are missed.

Business Example: Salesforce

Salesforce implemented a CLM system to streamline its sales contract processes. The system reduced the time to close deals by 30%, improved contract accuracy, and provided valuable insights into contract performance. This implementation led to faster revenue recognition and enhanced customer satisfaction.

By focusing on these three elements—people, process, and technology—organizations can fully realize the benefits of CLM and drive significant improvements in contract management performance, both internally and on the sales side.

Author: Arjen van Berkum

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